Turn Brilliance into Business

Business Entrepreneurship -- August 2-5 at Sierra Nevada College, Incline, Nevada

Learn how to translate the essence of creative thinking into the practical sphere of business development, enabling brilliance to become a business. Genius brings with it the challenge of communicating radically new ideas. Discover the tools that will allow innovative thinkers to share bold concepts and unique visions with the less creative, but no less crucial enterprise personnel in order to gain their support.

From Patent Application to investor pitch, attendees of this accredited KEY Summer Camp program also work on an actual innovation in production and contribute to its emergence.

The Curriculum Will Focus On:
- Developing a Business Plan
- Financial Model
- Internet and Traditional Marketing
- Technology uses
- Business Ethics
- Social Responsibility

Case Studies
1. Enterprise Rent a Car
2. Kellogg's
3. Portal Cabin
4. Barclay's
5. Shell Oil
6. Siemen's
7. Anglo America
8. Cemex

Final Project
Work in a collaborative small-group environment to develop a product or service for one of the seven companies.